cinema & NDM

we'll look at some facts & stats about cinema in the UK

listen to a bbc broadcast about the impact of digital media

and then test drive an essay:

"NDM fragments audiences, pushing them into media ghettoes, where they simply engage with familiar forms of media and do not experience anything new". To what extent is this true?"

concepts to sprinkle into your essay:

globalisation (cultural imperialism, cross-cultural flow)

hegemony & media ownership; elite vs mass culture (Frankfurt school)

Gramsci, hegemony & consensus

pluralism and democratization

UGC, social media

flow theory & gatekeeping

Gaming, convergence, virtual reality & hyperreality

model essay here

NDM&Ghettoes

Impact of New Media - Lesson 6th March

JPM will be absent on Tuesday 6th March. Prepare plan and write this essay IN THE LESSON: Hand in at the end of the lesson - leave on front desk. Ensure your names are on it.

How successfully are traditional media institutions adapting to the challenge posed by NDM?

- you should choose an obvious traditional media inst. e.g. the BBC, and perhaps also touch on print media institutions such as NewsCorp - The Sun, The Times as example case studies.

-give plenty of specific media examples

- weave in relevant theories, issues & debates

Homework: Here's another good Slideshare for NDM. Read it and make notes, so you can present the 10 main points.

NDM Blockbusters

Try this NDM terminology quiz

MEST 3 Section B NDM

We're moving on to Section B of MEST 3. Use this handout for your work over half term - pages 1-3. Those of you who were in the lesson helped to get the topic off to a good start with some great ideas and thoughtful contributions.

MEST 4

produce at least 3 pages of typewritten notes around your chosen topic. Notes should contain references - info on the source + of course, your own views and ideas.

Tomorrow we'll look at how you can incorporate 'synoptic' aspects into your work. That means looking at theory, issues and debates and seeing how they can be integrated.