Friday, 25 November 2011
MEST 3 section A Practice
Some Mest 3 sec A Practice to keep you going
As everyone's talking about the John Lewis xmas ad
Compare: John Lewis Ad and trailer for Arthur's Christmas.
a) What are the common ideologies, codes and conventions in these texts? (8 marks)
b) 'feelgood content is more effective than dystopian content in engaging audiences' (12 marks)
c) Entertainment is merely a pretext for commercial gain - how far is this true of media today? (You must refer to other texts) (12 marks)
Wednesday, 23 November 2011
banned lynx ad
see Tweet
and .. http://www.dailymail.co.uk/news/article-2064946/Degrading-Lynx-adverts-featuring-banned-watchdog.html
Tuesday, 22 November 2011
Sunday, 20 November 2011
MEST 4
Chosen topic area for critical investigation (2000 words + bibliography & references) + linked production. Prepare a 100 word summary for Tuesday 22nd. Handbook and last week's lesson outlines possible areas you may want to look at.
The key is to choose something you're interested in, not too broad and not too narrow. It must be a subject which gives you scope to do a production.
Here are some more sample titles from AQA. Match your proposal against this AQA checklist.
AQA has another list of MEST 4 suggestions here
Check the Media Studies spec for mark schemes and assessment objectives.
•Your choice of topic – narrow rather than broad
•Synoptic – scope for lots of theory, discussion, issues & debates
•Must go beyond NDM or representation
•Independent, autonomous
•Must include bibliography & real BOOKS
•Must allow for a neat tie-in with a practical production
•See blog, AQA spec and assessment objectives
Schedule for 2011-12
Week beginning
Nov 28th – research, including books
Dec 5th – research, JPM will check progress
Dec 12th – start writing + hols
Jan 2nd - writing – progress check. “Draft 1” in
Jan 9th – start linked production
Jan 10th – ‘Draft 2’ in
Fri Jan 20th – deadline for Critical Investigation
Weds Feb 8th - deadline for Production
Tuesday, 1 November 2011
Postmodernism

Check out the Postmodernism notes at the bottom right of the page. See recent Tweet for work for next Tues 8th. You could write about the wonderful Fresh Meat and explore its Postmodern dimensions.
Here's my Presentation which will hopefully clarify a dense and complex topic.
Try this Postmodernism game - Just 8 questions
Postmodernism & QI 'Poster'
Useful material
Some good Slideshares from A2 media students: how new digital media relates to Postmodernism
an OCR approach to Postmodernism - this provides some good background & activities but does not refer enough to aspects such as reproducing, manipulating, remixing and reworking
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