Effects Debates - Theory Summary

Choose any media text and use it to apply effects theories - Cultivation Theory, Mean World Syndrome + (Hypodermic Needle Model, Uses & Gratifications). How does the Two Step Flow theory of audience reception fit in?

Audience Segmentation

Here's a pdf version of the Powerpoint. Apply some of the models to the 2 Skoda Fabia ads 'Full of Lovely Stuff' and 'Mean Green'.

Semiotics

Semiotics is a tricky area. Don't worry if you don't understand all of it; just enjoy the pictures.

Semiotics

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Narrative

Here's the work for next Tuesday (27th Sept). Activity 1 is core.

ACTIVITY 1– read the narrative booklet on the blog, do the tasks and answer the questions

PLUS EITHER:

ACTIVITY 2– describe a film you have seen which has an interesting narrative structure

OR

ACTIVITY 3 –choose a news event e.g. 9-11 and analyse the way it is constructed as a narrative by media producers. Describe, explain, analyse.

OR

ACTVITY 4 – analyse the narrative structure of a computer game.In what way is it different from a conventional story?

Summer Work

1) Finish Clockwork Orange questions

2) Write a 20 question learning Quiz on The Murdoch Empire + 100 word ‘blog’ entry on ‘Is Murdoch a media villain’?

3) RAILING analysis of a 5 minute clip from a film or a viral advert

4) Do A 'TAP' analysis of a film. Use this: Advanced Textual Analysis Prompt (TAP) Sheet