MEST 3 Work for Easter

1) Practise comparative textual analysis. Look at 2 similar, but contrasting texts and write about

contrasting codes & conventions

audience & representaional differencies & similarities

wider issues raised by both texts

2) Sec B NDM essay: 'To what extent is social networking killing off traditional media forms and changing the way audiences engage with media content?"

Revision

Here's a good revision slideshare for MEST 3

Use it in conjunction with these theory / keyword cards below
(right-hand column). There's a link here


or try this randomizer & see how you get on

Work for next Tuesday: Essay which we prepared in class:
NDM, rather than forcing people into isolated and solitary media bubbles, strengthen a collective identity and sense of belonging. To what extent is this true?

cinema & NDM

we'll look at some facts & stats about cinema in the UK

listen to a bbc broadcast about the impact of digital media

and then test drive an essay:

"NDM fragments audiences, pushing them into media ghettoes, where they simply engage with familiar forms of media and do not experience anything new". To what extent is this true?"

concepts to sprinkle into your essay:

globalisation (cultural imperialism, cross-cultural flow)

hegemony & media ownership; elite vs mass culture (Frankfurt school)

Gramsci, hegemony & consensus

pluralism and democratization

UGC, social media

flow theory & gatekeeping

Gaming, convergence, virtual reality & hyperreality

model essay here

NDM&Ghettoes

Impact of New Media - Lesson 6th March

JPM will be absent on Tuesday 6th March. Prepare plan and write this essay IN THE LESSON: Hand in at the end of the lesson - leave on front desk. Ensure your names are on it.

How successfully are traditional media institutions adapting to the challenge posed by NDM?

- you should choose an obvious traditional media inst. e.g. the BBC, and perhaps also touch on print media institutions such as NewsCorp - The Sun, The Times as example case studies.

-give plenty of specific media examples

- weave in relevant theories, issues & debates

Homework: Here's another good Slideshare for NDM. Read it and make notes, so you can present the 10 main points.

NDM Blockbusters

Try this NDM terminology quiz