OFCOM has approved the lengthening of ad breaks and has allowed product placement. Murdoch’s purchase of BSkyB looks like going ahead with Sky News being split off as an independent (!) company.
Write 200 words about the pros and cons of these events. There’s plenty of scope for work on advertising and media institutions.
Key word tags: monopolies, conglomerates, choice, hegemony, consumerism, interdependence of programme making, scheduling and advertising revenue
