Case study should give scope to mention plenty of RELEVANT facts and figures.
Key areas to include in your essays:
- Convergence
- Digital 'virtual' neighbourhoods
- blurring of consumer/producer distinction
- Dispersal and Globalization - cultural imperialism vs hybridisation
- democtarization and personlization of media consumption
- audience fragmentation / segmentation
- Postmodern trends of lack of originality, standardization, blurring of boundaries, sampling and reinvention; erosion of hegemonic structures
- merging of high and low culture
- Gramsci - hegemony and consensus
- Frankfurt school - conformity, standardisation, false needs
ESSAY 1
To what extent have NDM helped or hindered audience fragmentation?
ESSAY 2
Have NDM given more power to media audiences or producers?
ESSAY 3
Who benefits more from NDM - producers or audiences?
ESSAY 4
To what extent have NDM contributed to the democratization of media?
ESSAY 5
In this age of digital media, how powerful are consumers to choose and create their own media texts?
ESSAY 6
Have NDM destroyed traditional media platforms and methods of consumption?
More titles and a sample mark scheme can be found here
