As everyone's talking about the John Lewis xmas ad
Compare: John Lewis Ad and trailer for Arthur's Christmas.
a) What are the common ideologies, codes and conventions in these texts? (8 marks)
b) 'feelgood content is more effective than dystopian content in engaging audiences' (12 marks)
c) Entertainment is merely a pretext for commercial gain - how far is this true of media today? (You must refer to other texts) (12 marks)
