We have looked at celebrity culture in terms of critical perspectives
There is more work to be done here so that you start switching in to the standards of A2
Friday, 29 June 2012
Thursday, 24 May 2012
Revision Surgery
I will be available for you to go through essays and general revision - one to one, or in small groups
at the following times - sessions last about 40 mins
Friday 25th 1.30-3.30
Monday 28th 11.00-12.30
Tuesday lesson which you all attend anyway
Tuesday 29th 1.30-3.30
Wednesday 30th 1.30-3.30
Friday 1st June 1.30-3.30
Monday 11th June 11.00-12.30
Tuesday 12th June 4.00-5.00
PLEASE TRY TO ATTEND, WITH AN EXAMPLE OF SOME WORK
e-mail me at least a day ahead, just to confirm.
read the previous posts carefully for advice
Here's a Frankfurt School theory summary: http://alturl.com/28ra8
at the following times - sessions last about 40 mins
Friday 25th 1.30-3.30
Monday 28th 11.00-12.30
Tuesday lesson which you all attend anyway
Tuesday 29th 1.30-3.30
Wednesday 30th 1.30-3.30
Friday 1st June 1.30-3.30
Monday 11th June 11.00-12.30
Tuesday 12th June 4.00-5.00
PLEASE TRY TO ATTEND, WITH AN EXAMPLE OF SOME WORK
e-mail me at least a day ahead, just to confirm.
read the previous posts carefully for advice
Here's a Frankfurt School theory summary: http://alturl.com/28ra8
Wednesday, 23 May 2012
Frankfurt School & the culture industry
You can bring these ideas into all Section B essays
http://www.slideshare.net/StuartGrenvillePrice/frankfurt-school
This is quite clear and easy to follow. (There's more in the Theory Zone on the bottom right of this page)
From the essays you are doing, the main feedback is as follows:
Do a plan
choose a main area of focus (case-study) and refer to it in the intro
use the PEE (+TL) principle -Point example explain + Theory + Link to title
This is an extract from a top grade essay :
"It is clear that sites such as Facebook create a virtual community of users, helping to unify fragmented audiences and strengthening a sense of collective identity. Maslow's Hierarchy of Needs shows the importance of social needs and this is further extended in Blumler & Katz's Uses & Gratifications Model of audience reception. The problem with the U & G model is that it states the obvious. Of course everyone chooses media for their own purposes and pleasures.
In my opinion, Adorno and the Frankfurt school provide a more interesting view, pointing out as early as the 1950's that the culture industries were actually stifling individuality, creating a dumbed down mass audience who could be easily manipulated by hegemonic groups (government, media industry and moguls etc). New media help to promote individualism but in many ways this individuality is false because the choices available to audiences are in reality not as wide as they seem. Profit is the main goal for the media industry and audiences are easily manipulated by this consumerism agenda"
http://www.slideshare.net/StuartGrenvillePrice/frankfurt-school
This is quite clear and easy to follow. (There's more in the Theory Zone on the bottom right of this page)
From the essays you are doing, the main feedback is as follows:
Do a plan
choose a main area of focus (case-study) and refer to it in the intro
use the PEE (+TL) principle -Point example explain + Theory + Link to title
This is an extract from a top grade essay :
"It is clear that sites such as Facebook create a virtual community of users, helping to unify fragmented audiences and strengthening a sense of collective identity. Maslow's Hierarchy of Needs shows the importance of social needs and this is further extended in Blumler & Katz's Uses & Gratifications Model of audience reception. The problem with the U & G model is that it states the obvious. Of course everyone chooses media for their own purposes and pleasures.
In my opinion, Adorno and the Frankfurt school provide a more interesting view, pointing out as early as the 1950's that the culture industries were actually stifling individuality, creating a dumbed down mass audience who could be easily manipulated by hegemonic groups (government, media industry and moguls etc). New media help to promote individualism but in many ways this individuality is false because the choices available to audiences are in reality not as wide as they seem. Profit is the main goal for the media industry and audiences are easily manipulated by this consumerism agenda"
Sunday, 20 May 2012
NDM - Spotify
Use this Prezi on Spotify to see how you can weave theory into a case study.
Use the presentation to plan and write this practice essay:
Explore the idea that NDM has made audiences more dependent on the media industry
Use the presentation to plan and write this practice essay:
Explore the idea that NDM has made audiences more dependent on the media industry
Sunday, 6 May 2012
6 Practice NDM essays
We'll use these as a league table with all of you are reaching at least 25 out of 48 marks. Keep doing them until you do, then you can tackle MEST 3 confidently.
- 1) Social networking has completely transformed the way audiences engage with media products. It is a jungle and a free for all. It should be more tightly regulated. Discuss.
- 2) To what extent are social media killing off traditional media and changing the way audiences engage with media content?
- 3) How effectively are media institutions dealing with the rise in audience power resulting from NDM?
- 4) Discuss the view that NDM make it easier for users to break the law (piracy, libel, obscenity etc). Should anything be done to stop this?
- 5) Ordinary users and non-professionals are now turning into producers, Does the expansion of NDM inevitably lead to a decline in the quality of media products?
- 6) Traditional media (print, scheduled TV, blockbuster films) are threatened by new and e-media. Should we feel nostalgic about the decline of traditional media forms and platforms? Is the dominance of NDM a positive or a negative development, in your view?
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